Title – Pimms & Champagne Bar
Date – June 2006
The licensed retail sector and the entertainment industry are some of the most image conscious areas to work in. 20 years ago you could throw hay bails and cheap beer at customers and you would not hear a murmur.
Today Beyond The Blue clearly understands that the product can almost become secondary to the image or brand presented. We realise that staff involvement from the outset is vital so they understand the concept and participate in it. A Pimm’s & Champagne Bar can not rely simply on the sale of Pimm’s and Champagne to promote itself, it has to be a brand itself to draw people in, before actually selling them the product. One without the other simply does not function.
When we Manage Events for our clients or provide them with Event Bars, we do extensive research to identify the image which is going to present the highest returns and generate the greatest customer satisfaction.
Please visit our website at www.btbl.co.uk
Image – Ian Stephen
Date – June 2006
The licensed retail sector and the entertainment industry are some of the most image conscious areas to work in. 20 years ago you could throw hay bails and cheap beer at customers and you would not hear a murmur.
Today Beyond The Blue clearly understands that the product can almost become secondary to the image or brand presented. We realise that staff involvement from the outset is vital so they understand the concept and participate in it. A Pimm’s & Champagne Bar can not rely simply on the sale of Pimm’s and Champagne to promote itself, it has to be a brand itself to draw people in, before actually selling them the product. One without the other simply does not function.
When we Manage Events for our clients or provide them with Event Bars, we do extensive research to identify the image which is going to present the highest returns and generate the greatest customer satisfaction.
Please visit our website at www.btbl.co.uk
Image – Ian Stephen
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